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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
How to play Ignite The Night
Based on its projections, EKG sees the overall sports wagering industry growing 8% year-over-year, outpacing the current baseline growth rate of 5% (a figure that strips out temporary boosts from the 2026 World Cup).
Assuming that 8% spurt is realized, it’d be impressive because since the end of the 2025 football season, only Missouri and Alberta, Canada joined the live and legal sports betting party with Arkansas opening to DraftKings and FanDuel earlier this year.
Prediction markets have proven effective at attracting sharp bettors and high-rollers who are often limited or banned by traditional sportsbooks. However, consumer surveys indicate that when given the choice between a sportsbook and a yes/no exchange, most recreational bettors still prefer the traditional sportsbook interface. That dynamic helps explain why prediction markets remain in second place.
About Ignite The Night
Below is the graph of 1-month rates from CNBC. They are about to cross the zero boundary.
When that happens, commodities prices are going to get completely unhinged. The cash on corporate balance sheets is going to start losing purchasing power very fast. And that will only encourage more dumping of it, and increase the positive feedback loop now already in place.
They can dump it for BTC, sure. But that’s not going to help at all. Why not? Because the value of BTC depends entirely on the U.S. dollar still being usable in a basic sense as a currency. If the dollar falls, so does BTC, because BTC is not fundamentally useful other than as a way of transferring dollars or other fiat currencies. If there is no value to transfer, there is no value to the transfer tool. Corporates are going to have to dump extra paper currency for gold, quickly, yesterday, or they are going to lose everything. Same for individuals. Time is almost out now, I’m sorry to say. Good luck out there, and if you want a guide during these crazy times of monetary chaos, follow me on SeekingAlpha, and sign up for a free trial at The End Game Investor.
