Attila The Hun

How to play Attila The Hun

Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.

Based on its projections, EKG sees the overall sports wagering industry growing 8% year-over-year, outpacing the current baseline growth rate of 5% (a figure that strips out temporary boosts from the 2026 World Cup).

Assuming that 8% spurt is realized, it’d be impressive because since the end of the 2025 football season, only Missouri and Alberta, Canada joined the live and legal sports betting party with Arkansas opening to DraftKings and FanDuel earlier this year.

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Furthermore, the company sent 839 electronic messages to 165 individuals who had self-excluded, along with a further 2,000 push notifications to 45 customers without including the mandatory BetStop information.

ACMA’s investigation revealed multiple compliance breaches, primarily concerning account management and marketing controls. 

The regulator noted that several inactive accounts remained open long after users requested exclusion. 

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“We have said that many times before,” he added. “I think it consists of multiple aspects. We are still open to and keen on consolidating minorities if there is opportunity that is being presented.

“In terms of the SunBet business, there might be opportunities to consolidate locally, but there might also be opportunities outside of South Africa. We are looking at all of it, but we have a very high bar for what we deem to be good investments.”

SunBet launched in Namibia in May, with Bede Gaming powering its platform.