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Based on its projections, EKG sees the overall sports wagering industry growing 8% year-over-year, outpacing the current baseline growth rate of 5% (a figure that strips out temporary boosts from the 2026 World Cup).
Assuming that 8% spurt is realized, it’d be impressive because since the end of the 2025 football season, only Missouri and Alberta, Canada joined the live and legal sports betting party with Arkansas opening to DraftKings and FanDuel earlier this year.
Prediction markets have proven effective at attracting sharp bettors and high-rollers who are often limited or banned by traditional sportsbooks. However, consumer surveys indicate that when given the choice between a sportsbook and a yes/no exchange, most recreational bettors still prefer the traditional sportsbook interface. That dynamic helps explain why prediction markets remain in second place.
About Hot Party Deluxe
Looking back on my 11+ years with CalvinAyre.com, I’ve made life-long friendships, attended countless industry events, interviewed hundreds of leaders, made thousands of contacts, built deep relationships with organizers, even had the honor of delivering a DAF award or two back in the day (who remembers???!!) but best of all, had the pleasure of working with some of the most incredible colleagues along the way, many of which who I classify now as dear friends.
When I joined CalvinAyre.com in August of 2009, there was an enormous gap in the industry for an honest, transparent news site with regular, fresh video content. Over time, we grew from a tiny team of a handful of people to dozens, providing the industry with the juiciest breaking news and cutting-edge video coverage.
Today we pass on the torch to our event organizing and media production friends who have more recently developed outstanding news coverage and video teams dedicated to the gaming space, hopefully who I’ll be seeing at CoinGeek Conferences in the future.
About Hot Party Deluxe
The committee also heard from Brianne Doura-Schawohl, a nationally recognised problem gambling expert. One study cited by Doura-Schawohl found that 52% of Gen Z respondents include sports betting and prediction markets as part of their long-term financial plan.
She also criticised a Kalshi competitor for offering a function that allows minors over 17 to link an investment account with the ability to buy and sell event contracts. A former legislative director for the National Council on Problem Gambling, Doura-Schawohl described the opportunity as “very dangerous” for teenagers susceptible to harm.
Beyond Texas, Kalshi made history on Friday when it became the first prediction market to sign a partnership with a federally recognised sovereign nation.
